The 2016 Pantone Colors Are In

It’s that time of the year again where we look at what colors will dominate the shelves of your favorite stores. Get ready for 365 days of Rose Quartz and Serenity. According to Pantone, “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

These colors are picked by experts who notice fads on the runway and, oddly enough, in the recent colors of cars being released. Executive director of the Pantone Institute, Leatrice Eiseman, travels around the world to pick up on trends and decide which of their existing palettes earn the title of Pantone color(s) of the year. Leatrice sat down with Glamour magazine and explained, “It's not just the way the color stands alone but what you are using it with that makes it be perceived as something new and fresh.”

What does this have to do with cotton? Well, the cotton labs team will now use these colors on cotton fibers --first testing the dye balances for proper saturation-- to create in-vogue threads. From printed maxi dresses to accent pillows, you’ll be seeing Rose Quartz and Serenity everywhere in the coming months.

While this color story can seem a bit out of context for locations that are experiencing colder climates, these colors are actually really easy to incorporate! Most of our fall/winter wardrobes see a lot of neutrals - tans, greys, brown - and these two lighter shades are a great accent to all of them.

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