Maria Pokorski
We are teaming up once again with LoveShackFancy, this time with the iconic Dallas Cowboys Cheerleaders, to unveil our newest collaboration: The America’s Sweetheart Cotton Collection. As part of our ongoing “American Icons” campaign, this latest capsule is a vibrant celebration of timeless American style, feminine strength, and the fabric that ties it all together - cotton.
Following a successful debut at the Kentucky Derby in early May, the second phase of this collaboration brings new energy and star power, with eight members of the Dallas Cowboys Cheerleaders, including Reece Weaver, Kylie Dickson, Camille Sturdivant, and Kelly Villares, fronting the campaign. Shot at The Star, the Dallas Cowboys’ iconic 91-acre headquarters in Frisco, Texas, the imagery captures the embodiment of the Dallas Cowboys Cheerleaders. Bold, courageous, beautiful, empowered, and unapologetically themselves, they are everything this capsule represents.
The 28-piece collection, featuring both women and girls’ styles and accessories, showcases an array of red-white-and-blue (and pink) outfits all designed using easy and breathable cotton fabric. Expect picnic plaids, embroidered cherries, subtle star prints, and American flag details.
“I’m so thrilled to share our Cotton x LoveShackFancy ‘America’s Sweetheart’ Capsule Collection—starring none other than the iconic Dallas Cowboys Cheerleaders. This campaign is a celebration of American icons, and to me, cotton is one of them. It’s one of our most essential fabrics, timeless, breathable, and soft, and at the core of so many of our most feminine, heritage-inspired designs. When we thought about who embodies that same spirit of tradition, strength, and style, the Dallas Cowboys Cheerleaders were it. I’m so inspired by these women and their ability to show up with heart, grit, and 110% energy every single day. It’s that undeniable drive and presence that makes them truly iconic. We couldn’t be more proud or excited to have them representing this special collection.”
—Rebecca Hessel Cohen, Founder & Creative Director, LoveShackFancy
With this joyful tribute to American style and cotton’s enduring versatility, Cotton and LoveShackFancy once again prove that true icons never go out of style.
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