Happy Birthday Denim!

Denim Birthday cotton essentials denim-trends

For almost 150 years, denim has consistently been a fashion staple. From disco-era bell bottoms to nineties-inspired grunge to the current skinny jean, denim has helped to define the style of each generation. Its durability and versatility are only a few amazing benefits on a long list of reasons denim has stayed so timeless throughout the years. From Rosie the Riveter’s chambray jumpsuit to Brooke Shield’s iconic Calvin Klein ads to Britney and Justin’s Canadian tuxedo red carpet moment at the 2001 American Music Awards, denim has shaped pop culture in more ways than we can count. In honor of its 143rd Birthday (the anniversary of when Levi Strauss and Jacob Davis patented the first blue jean in 1873), we’re rounding up some of our favorite posts:


Earlier this year, The Museum at FIT held a nod to the cotton textiles evolution through an astounding diversity and cultural transformation, reaching far beyond that trusty pair of jeans sitting in your closet. We were able to view Brooke Shields’ Calvin Klein commercial, some unfortunate acid wash pieces, and were reminded where the term “blue collar” came from. Did you know “blue collar” comes from men working in blue collared denim shirts?! While it’s no longer on view, our coverage will give you a sense of denim’s relevance throughout the years.

7 Essential Denims to Own

A study found that the average woman owns seven pairs of denim. Seven! If you’re now using your fingers to count how many jeans are sitting in your closet, you’re not alone. Trends in denim may come and go, but some pairs of jeans will be staples forever. Don’t know where to start? We’ve rounded up our seven must-have styles to build a good base for any wardrobe.

Denim Trends (For Women)

Now that you know the 7 essentials, let’s talk about some more trend-focused items. Denim jackets, denim skirts, and denim jeans are taking center stage in fashion this season. What should you be looking for if you’re looking to update your collection? We’ve assembled the top ten denim trends to watch out for.

Denim Trends (For Men)

If you’re a guy looking to update your essentials rather than re-inventing the wheel, or a woman who’s looking to update your man’s wardrobe, we have an easy to navigate guide for the world of men’s denim. From the chambray shirt to a pair of black jeans, it’s all about functional pieces that will last and fit right.

Reduce, Reuse, Recycle

Did you know you can keep your old and unused denim out of landfills by turning it into insulation? That’s right, instead of throwing your denim into the trash, you could recycle it to help build a home. The Blue Jeans Go Green™ denim recycling program takes denim waste and transforms it into denim insulation not only diverting it from landfills but also helping with building efforts for communities across the US.

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