The Benefits of Cotton

See why cotton is a natural choice.

A Better Night's Sleep

Research proves you get a better night's sleep on cotton sheets than sheets made from synthetic fibers because cotton naturally allows your skin to breathe and doesn’t trap heat under the covers.

Wear More, Wash Less

Since cotton is breathable and doesn’t retain odors like oil-based fabrics, you can save your clothes a few trips to the hamper between wears. Not doing laundry is awesome, of course. Plus you’ll save money, water and energy, and help your clothes last even longer.

Wear Cotton Anytime, Anywhere

From work to play, athletic wear to evening wear, cotton is there. The fiber is so versatile that it can be woven or knitted into a bunch of different fabrics like corduroy, chambray, lace and velour. So no matter what the occasion, cotton has you covered.

Count On Cotton

Cotton is strong, tough and not afraid to get its fibers dirty. You can rely on it to last a long time and not fall apart on the first wear. From durable work clothes to timeless LBDs, stock your closet with cotton because it’s in it for the long haul.

Cotton Is Low Maintenance

Cotton is easier to wash and care for than other fabrics, so let your washing machine do your dirty work and enjoy the money you’ll save on dry cleaning.

Stay in Shape

There is such a thing as too much stretch. The more spandex you add to a garment, the higher your chances of sagging, bagging and stretching out. Keep your clothes from getting bent out of shape by looking for less than 5% spandex on the label.

Breathe Easy

Don’t get caught in a sweat trap! Cotton breathes better than oil-based synthetic fabrics like polyester,* so it’s the perfect thing to wear when you’re working out. Not to mention that moisture-wicking cotton is specially designed to keep you drier and cooler during exercise.

*Marjory Joseph. Introductory Textile Science, 5th Edition, 1984, pp. 358-359.

Look Good, Feel Even Better

Cotton is soft, absorbent and breathable. So, if your clothes are itchy, irritating, stiff or clingy, look on your label because your clothing may not be cotton-rich. Learn about what determines comfort in a fiber.

Cotton Doesn’t Stink

When you’re cooking dinner, working out or sitting around the campfire, your clothes are bound to soak in different odors. With cotton, you don’t have to worry. It releases stinky substances more easily than other fabrics once it’s in the washing machine. Learn about what causes clothing to smell.

You Won’t Catch Cotton Clinging

Cotton is a lot of things, but it’s definitely NOT clingy! Static cling can be blamed for many an embarrassing fabric fail, but cotton is never the culprit because it can’t hold an electric charge. So if you want cling-free clothes, stick with cotton. Learn about what causes static cling.

Pilling is not a problem

If people think pilling is wrong, then choosing cotton has to be right! Pills are pesky balls of tangled fibers that pop up on your clothes when the fabric rubs against itself or another material. Once nylon, polyester and blends pill, it’s permanent, while cotton sheds any pills in the wash. So if you want your clothes to stay smooth, check the label before you buy. Learn about what causes clothing to pill.

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