When Reuben Reuel began designing clothes, he feared failure above everything else. This past month, he dressed Beyonce—again.

Reuben is the owner and designer of Demestik, a clothing line characterized by bold African prints, architectural patterns, and soft, supple cotton fabric. Like so many successful people, Reuben struggled with breaking out of his comfort zone, meeting his fear of failure, and learning that he was equal to it. He’s also one of our Cotton Makers, small business owners who create with cotton, who have inspiring personal journeys, and who have shared their stories about taking risks to achieve success. We spoke to Reuben again so he could share some words of wisdom about stepping out of your comfort zone and remaining confident in one’s talent.

Watch Reuben’s Cotton Makers video, read his words, and shop his inspiring creations below.

My biggest fear when starting my business was the thought of failing. I always asked myself “What if I fail?” But after a while I stopped asking myself that question and starting asking myself, “What if I don’t start?” I’ve realized that DOING is the most important part of any plan; just DOING, starting, and beginning.

I knew that being a designer was a passion of mine and would eventually be my occupation when I started to learn how to sew. I had a real desire to understand clothing construction from the inside out. I have a true love for clothing and how it makes people feel when they wear them.

My motto is “Live to Create, Create to Live.” Creation means doing the work, expressing oneself through art. Creation is taking something and turning into something brand new.

“Stepping out of your comfort zone” means doing things that aren’t necessarily easy, reaching for goals that may take time to achieve, and doing things out of the norm.

My proudest moment as a creator was knowing that I could make a living and also employ others. It’s gratifying knowing that there are people who believe in my brand and vision and willing to go in the trenches with me.

To me, having Beyoncé wear my designs has so much meaning to the strength of the brand, Demestik. To be able to connect with so many different women through fashion has always been one of my missions in this business. My designs make women feel and that makes me proud as a designer.

Being in my bed is my most comfortable moment.

Be patient, be diligent and remain focused on your purpose.

Even though he’s now dressed one of the biggest names in the world, Reuben remains focused and humble. He’s dedicated to his mission to make women who wear his designs look and feel great about themselves, because he understands that confidence often comes from our clothing and from how we choose to express ourselves. Finally, Reuben shared his thoughts for the future, for himself and his brand:

"I don't know what the future holds, but I am in a steady path of growth in business. I'm just enjoying the spontaneity of this journey. All I can say is stay tuned!"

We definitely will!

Shop the new line from Demestik by Reuben Reuel and follow him on Instagram.