Trend-setting. Confident. Effortless. All of these things and more not only describe Revolve, but also our favorite fiber, cotton. You may think of cotton as the fiber of your favorite jeans or sweatshirts, but we teamed up with trend-setting online retailer REVOLVE at New York Fashion Week this year to showcase all the ways that a cotton outfit can make you feel confident, comfortable, and effortlessly stylish.

For the third year running, Cotton and REVOLVE have worked together to curate The Cotton Shop, a collection of cotton-rich clothing available on REVOLVE, and now, also at REVOLVEman, and FWRD. This year, we’re back and better than ever!

In case you missed it, Cotton proudly took over a room at REVOLVE’s New York Fashion Week activation, REVOLVE Gallery. The cotton experience at REVOLVE Gallery was completely shoppable, featuring must-have pieces from The Cotton Shop and integrated educational yet Instagrammable moments focusing on cotton sustainability and the life cycle of cotton.

Cotton’s room included a Seed to Style vignette: a visual representation of the journey cotton takes from a small brown seed to the fluffy fiber you recognize, and then to a spun thread that makes up your favorite clothing. On the opposite wall, visitors took photos in front of a heart full of fresh flowers and cotton bolls and were able to learn more about cotton sustainability. Truly making this experience one to remember.

You can shop the looks featured at REVOLVE Gallery in The Cotton Shop at Revolve.com/shop/cotton. Browse the collection here and never forget to #ShopCotton.