The Fabric of Our DIY Lives

Cotton is and always has been The Fabric of Our Lives. We’re celebrating cotton’s continued relevance with our new advertising campaign, which places personal stories of indispensable cotton items at the forefront, highlighting how they make us feel through self-expression. Each of these stories is brought to life with a personalized The Fabric of Our Lives® jingle that’s as fun and fresh as the clothes we feature.

Here we have Chris getting work done in 'The Fabric of Our DIY Lives', which is the cotton that makes you feel active and productive. Sometimes feeling handy is about dressing the part. This collection is full of utility cotton that’s as tough (and good looking) as you are. Skills optional.