The Great.

Cotton news the great new denim collection

If you’re a big lover of stylish natural fabrics, i.e. all things cotton, then you’re probably a mega lover of everything denim. Lucky for all of us, denim has been making a huge splash in the fashion world more than ever before. Style icons such as Alexa Chung and Candice Swanepoel have created amazing denim collections, offering up their fashion-forward designs for the rest of the world to enjoy. Leading ladies in the style world, like Hailey Baldwin, are getting behind major brands and their denim lines because denim is a neutral necessity in the closet of every stylish woman around.

This is why we’re so excited to hear that a couple major stylists in the fashion industry are also jumping on the denim designing bandwagon. Denim greats, Emily Current and Merritt Elliott, the designers behind the popular denim line Current/Elliott, are going back to the drawing board for their new line The Great. Think: jean fits in 13 washes, jackets, dresses, and of course, overalls galore. The Great already has their site up and running and they state, “The Great. Known for their distinct worldview – a playful, often nostalgic take on American classics.” Well, that’s what we like to hear!

While a good portion of their denim pieces have not yet been uploaded to The Great’s site, we’re still really into their printed button-downs and eyelet embroidered tops for spring. It’s safe to say we’re already in LOVE with this collection and all this brand has to offer. Check out some of our favorite pieces from the site above!

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