Blue Jeans Go Green™: Make a Difference Through Recycling

It’s time to get rid of that old pair of jeans you’ve been holding onto. Yes, we know it’s hard but what if we told you that instead of throwing them into the trash, you could recycle them to help build a home? Or a community? Yeah, we figured that would make letting those jeans go a little easier. With the Blue Jeans Go Green™ program, denim waste is being transformed into denim insulation, not only diverting it from landfills (Americans send 10.5 million tons of clothing to landfills every year) but also helping with building efforts for communities across the US.

Over the last 10 years over 1.4 million pieces of denim have been collected, 600+ tons of denim has been diverted from landfills and 2+ million square feet of denim insulation has been generated. That’s a whole lot of denim making a difference.

It’s now easier than ever to recycle your denim with the three Blue Jeans Go Green™ retail partners. Want to know where you can participate?

Are you always looking for the latest trends? If so, Guess is your one stop shop for fabulous contemporary finds. From now until October 1st, Guess customers nationwide can recycle your denim and receive a key chain with an offer card for 30% off a new pair of full-priced denim in store or online.

To make it even more exciting, on Saturday, August 20th, 70 Guess Stores across North America are hosting in-store events to showcase their new Fall Collection and promote their partnership with Blue Jeans Go Green™. Below are some of the fun happenings going on in-store on this day:

-A chance to win up to 40% off or FREE denim

-GUESS List Members receive Triple Points

-Denim customization (embroidery, painting, patchwork – varies by location)

-A gift with purchase of $125 or more

-Live DJ beats

-Denim themed treats (select stores)

Want to find your nearest Guess store? Click here for US locations and here for store locations in Canada.


Since the launch of the Madewell x Blue Jeans Go Green partnership in 2014, Madewell has collected over 70,000 pairs of jeans that have been upcycled into housing insulation.  In 2015, a traveling Madewell denim recycling station hit the streets of NYC and later traveled to Los Angeles. This fall, it will be popping up in six new cities across the country during the Madewell Denim Forever Tour. Recycling stations will be set up outside Madewell stores. Bring an old pair of jeans to be recycled and you will receive $20-off your next pair of jeans at the store.

If you happen to live near one of the Denim Forever Tour stops, come by for:

-Live denim monogramming & custom chain stitching by Ft. Lonesome

-Denim customization with limited-edition pins from Pintrill

-Live music by indie-pop band Freedom Fry

And of course, a place for you to drop off your jeans.

Is your city on the list? Find out by clicking here.

And of course, a place for you to drop off your jeans.

Is your city on the list? Find out by clicking here. If not, but want to find a Madewell store near you to recycle your denim and receive $20 off a new pair of Madewell jeans, click here

Love the amazing designer deals at Saks Fifth Avenue OFF 5TH? You’re not alone. For a limited time you can score an even bigger deal on must-have premium jeans by recycling old denim. Simply bring your unwanted blues to a Saks OFF 5TH checkout by September 5th and you’ll receive $10 off a new pair of women’s or men's jeans – just remember to redeem your coupon by September 25th! Find a store near you to drop off your denim at saksoff5th.com

Don’t have any of these retailers near you? No worries! Click here to learn how you can get involved from anywhere, anytime.

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