The Fabric of Our Nostalgic Lives

Cotton is and always has been The Fabric of Our Lives. We’re celebrating cotton’s continued relevance with our new advertising campaign, which places personal stories of indispensable cotton items at the forefront, highlighting how they make us feel through self-expression. Each of these stories is brought to life with a personalized The Fabric of Our Lives® jingle that’s as fun and fresh as the clothes we feature.

Here we have Violet and her Dad donning 'The Fabric of our Nostalgic Lives' in cotton that connects past and present through recyclability. Some things are so cool, and so durable, that they transcend time and speak to every generation. That’s the kind of strong, long-lasting cotton that connects us; and it’s the tale of this recycled cotton collection.