Introducing Rivete Denim by LOFT

Just in time for festival season, there’s a new jean in town. She’s stylish, she’s versatile, and she’s made with cotton. Introducing Rivete Denim by LOFT.

loft rivete denim
Cotton Contributor

Cotton Contributor

Festival Season’s Favorite Cotton Denim Has Arrived!

Introducing LOFT’s newest line, Rivete Denim! As LOFT’s largest and most inclusive denim assortment to date, Rivete Denim introduces an expansive range of cotton-rich styles. With curvy, petite, tall, and short inseams available across most silhouettes, it delivers more versatile and personalized styling options than ever before.

Rivete Denim was designed after trying on over 50 pairs of jeans from leading brands in order to create the most flattering details like longer flies and shaped back pockets. With exclusive washes and exceptional fits, you can find your next best pair of authentic denim made from cotton.

We’re loving these cotton denim styles for festival and summer concert season. Authentic denim made from cotton is the perfect summer staple because it’s easy to style, easy to care for, and so, so durable.

rivete high rise cotton denim bermuda shorts NEW

Rivete High Rise Denim Bermuda Shorts, $69.95

In Dark Rinse

So stylish, so comfortable, so perfect for festival

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Rivete High Rise Cut Off Denim Shorts, $64.95

In Mid Wash

The goes with everything for going everywhere cotton denim shorts you’ve been searching for

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rivete high rise cut off cotton denim shorts in mid wash NEW
rivete seamed denim maxi skirt in nova wash NEW

Rivete Seamed Denim Maxi Skirt, $64.99

In Nova Wash

Your office to off days BFF

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Rivete Denim Trucker Jacket, $99.95

In Vintage Mid Wash

100% cotton, 100% a closet staple

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rivete cotton denim trucker jacket in vintage mid wash NEW
rivete mid rise boot cotton jeans in vintage dark wash NEW

Rivete Mid Rise Boot Jeans, $94.95

In Vintage Dark Wash

Grab your favorite boots, the boot cut is back and better than ever

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Rivete High Rise Barrel Jeans, $94.95

In Light Wash

Weekend’s favorite denim cut is here

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rivete high rise cotton denim barrel jeans in light wash NEW NEW
rivete seamed high rise cotton denim barrel jeans in ivory NEW

Rivete Seamed High Rise Barrel Jeans, $94.95

In Ivory

Summer is ready for you in these stylish ivory cotton denim barrel jeans

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Rivete Fresh Cut High Rise Relaxed Wide Leg Jeans, $99.95

In Wave Wash

Grab your favorite 100% cotton tee because these are about to be your new go-to jeans

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rivete fresh cut high rise relaxed wide leg cotton denim jeans in wave wash NEW
rivete welt pocket high rise kick crop cotton denim jeans in white NEW

Rivete Welt Pocket High Rise Kick Crop Jeans, $94.95

In White

Style these classic kick crop white jeans with your favorite bright cotton button down and straw bucket hat for a summertime chic look

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Rivete High Rise Relaxed Wide Leg Jeans, $99.95

In Mid Wash

The year-round fit you know and love, made with 100% cotton

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rivete high rise relaxed wide leg cotton denim jeans in mid wash new

Looking for full ‘fit inspiration?

Selected by our own expert Trend Forecaster, Aubrey Howard, these cotton tops from LOFT are the perfect festival outfit complement to Rivete Denim. Breezy, adorable, and, of course, made from cotton, these looks are photo-ready.

loft cotton sweater tank top

Scalloped Square Neck Sweater Tank Top, $59.95

In Pure Vanilla

Nothing says vintage-inspired festival like a cotton sweater tank

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Striped Jersey Modern Tee, $44.95

In Warm Cinnamon

This heavy cotton tee is a spring wardrobe need

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loft cotton striped t shirt
loft perfect cotton tank top

Perfect Tank, $26.95

In Black

It’s all in the name- this cotton tank is your layering bestie

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Chambray Bow Vest Top, $69.95

In Catalina Chambray

You truly cannot beat a denim on denim (or chambray on denim!) festival ‘fit

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loft chambray bow vest top
loft cotton harbor tank top

Harbor Tank Top, $34.95

In Fog Green

Heavyweight 100% cotton slub keeps you cool and comfy all festival season long

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Beach Leafed Poplin Smocked Cami, $44.95

In Popcorn

Smocked for comfort and made from crisp cotton poplin, this summer top is one of our seasonal favorites

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loft beach leafed cotton popline smocked top
floral smocked cotton peplum cami from loft

Floral Smocked Peplum Cami, $59.95

In Whisper White

This airy cotton top features an adorable peplum hem, complementing a variety of Rivete Denim styles and fits

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Open Stitch V-Neck Sweater, $79.95

In Flaxseed

This cotton open stitch sweater is the perfect layer for cooler festival nights

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loft open stitch cotton v neck sweater

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