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Shop the Cotton x THE GREAT. ‘The Rosie Jumpsuit.’ & More Denim Styles

You too can be a modern day Rosie.

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We all know the story of Rosie the Riveter. During World War II, she was a symbol of female empowerment, a call to action that inspired women to take factory jobs—building fighter planes, for example—to support the war effort. Rosie and the women she inspired marked a cultural shift in America that still resonates today.

To celebrate Rosie and the women who are still breaking barriers in male-dominated industries, we worked with THE GREAT. to redesign the iconic Rosie the Riveter jumpsuit—which was made with 100% cotton denim!—for a new generation of “modern-day Rosies.” Now, The Rosie Jumpsuit. can be yours. Each piece incorporates a piece of vintage denim fabric from those original Rosie jumpsuits, so Rosie can inspire you every time you don this piece of wearable art.

But it doesn’t just have to be a jumpsuit. We think denim itself—durable, natural cotton denim—is a perfect symbol of the resilience and strength of women. Shop the jumpsuit below or other denim pieces from THE GREAT. to show off how you are a modern-day Rosie.

THE GREAT. x Cotton ‘The Rosie Jumpsuit.’

The Rosie Jumpsuit.

This limited edition, timeless silhouette honors the empowered women who do great things and create history. It was inspired by the iconic cotton workwear worn by women in the workforce in the 1940s. Made with 100% cotton denim, this is a wearable piece of art made with a fabric as resilient and tough as “Rosie” herself. Sewn inside the collar of each jumpsuit is a half moon piece of vintage cotton denim from an original 1940s-era Rosie The Riveter jumpsuit. Each jumpsuit includes an optional soft twill belt with antique brass D-ring.


| The Rancher Jean

The Rancher Jean. sits mid to high on the waist, has a button fly and straight boot-cut leg. Tuck in your favorite feminine blouse and pair back to cowboy boots for an effortlessly cool look.

| The Riderette Jean

A slimmer take on our favorite, The Rider Jean., The Riderette Jean. sits mid to high on the hip and has a slim wide leg. Slightly cropped to show off your favorite boots.

| The Harbor Jacket

This sweet denim jacket has a soft, slightly cropped and swingy body and nostalgic 70s detailing along the sleeves. Wear over feminine dresses and skirts for a bit of contrast, or over jeans and tee as a classic staple third piece.

| The Herringbone Roundtop Jumpsuit

The Herringbone Roundtop Jumpsuit's shawl collar and sturdy, yet soft herringbone fabric feel authentic to a 40s era jumpsuit with updated proportions for a more flattering fit. Cinch at waist with self-belt, or wear without for a more casual look. Pair back to boots and wear with abandon.

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